A campaign from MAC, the Motor Accident Commission South Australia. It is an amazing body paint project by artist Emma Hack from Adelaide.
You can also check out a video clip of Gotye and Emma: Somebody That I Used to Know
The message is that speeding is a community problem. We all play a part.
“When we all slow down, so will our road toll.”
Even if you’re not in a crash, if you creep over the limit, your speeding will have an effect on other people on the road. Everyone in the community plays a part in helping to reduce the road toll.
The result of the body paint project is amazing just like the process making it. The shoot took a total of 18 hours, using 17 men and women—each with several layers of paint on their bodies.
Check out the Behind the Scenes video.
MAC, Motor Accident Commission South Australia
Clemenger BBDO, Adelaide, Australia
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