Every experienced social media manager knows that social media can be unpredictable. Sometimes, you expect one kind of response from your social followers, but get something completely different instead. As a result, we have social media campaigns that go viral in the blink of an eye and online campaigns that turn total failures and even cause quite a damage to the company’s reputation.
But not everything is unpredictable in this life, of course, and certain conclusions can be drawn from other people’s so called social media fails. Live and learn, as they say!