Looking for some simple website tips
We are planning to make some changes to our website to make it easier for customers to get what they need from it. For now, we don’t want to invest much and we’re not going to get into social media – just a few changes which make it easier for our B2B customers to get what they want to know.
So my question to you is:
What are the main things a B2B website needs to do to give customers (and potential customers) the basics of what they need?
Sounds like a simple question – would be interested to see what’s your opinion
Indeed, a simple yet good question! Here’s the longer answer
As a “mother” of several B2B websites, I work from the point of view that your webpages should:
2–Have a clear purpose to each page
3–Answer the questions of your visitors
4–Have a clear call to action
5–Be easy to navigate through
Hope that helps. If you’d like to go further, I offer a free consultation even at your place.
For the time being, here’s how Vilma does it: