Most employers know that a recruiting video is a great tool that can help your company establish and strengthen its employer brand, most fall into the typical recruiting video trap in which it introduces company executives, talks about the exciting market in which the company plays, or includes other opinions that fail to give potential candidates an accurate (or relevant) perception of the working conditions.
A better way is when, companies showcase their employees and work environment in the most realistic way possible. These videos highlight unique aspects of their organization, including subtle things that make the company stand out, like unconventional office decor, clips from lively company meetings or other day-to-day activities that give the company a personality and make it authentic. Still it’s just “talking heads” and the whole video is to be replaced when one of the “actors” leave the company and, be honest, this is still not the technology edge of the audiovisual presentation.
Once you have a recruitment strategy and you’re aware of your employer brand’s market proposition, the unique, attractive and valid message that builds your brand, it’s time to get use them properly in your communication. Video technology is able to use pictures, colors, music, sounds and statements in a way which will build direct associations, what’s more: desire towards the workplaces you offer. A half a minute of this kind of audiovisual mood tells more than ten arguing “talking heads”. In addition, the production costs are much lower, even if you use different videos to reach different types of employees.
Just like this: