A common research by Sterling Brands and Ipsos is freely downloadable here. Not much to be told in addition, unless the fact that you must communicate integrated as the new generation’s media consumption includes all channels at the same time. Are you ready for this? Then call Vilma.
Year-ends are usually times of reflections and planning. Setting next year’s marketing budget follows the same process: looking back at this year’s accomplishments and defining next year’s goals and resources. “What should the marketing budget look like next year?” That’s the big question for which there is no easy answer.
Can somebody please explain to me how on earth there can EVER be an “unexpected item in the bagging area”? Every item I buy in the supermarket and take to the self-service checkout in the supermarket is FROM the supermarket, so how can any of it be an “unexpected item”? It’s not as if I’ve […]
How to Perform an Effective SWOT Analysis The SWOT analysis is an important and mandatory step in the decision making process. In order to develop a sound strategy the company needs to know where it stands and where it wants to go. That’s where SWOT analysis fits into the mix, as its main objective is […]
What you receive when proposed with a strategy is described differently by professionals. Vilma’s strategic proposals consist of the following elements:
Everywhere you can hear about the success and importance of marketing. Who should lead the company – marketing, or sales? How to use social media in the institutional market? How to save on advertising costs? And so on, blah, blah. But no one does talk about what not to expect from marketing.
Do you have a digital marketing strategy? Probably not. Chances are, what you have is a collection of tactics that augment massive TV buying. Those days are quickly coming to an end. The line between digital and analog is blurring and will soon disappear. The silos of creative, media and digital are no longer tenable, […]
Only global corporations can afford it? Forget that. The following campaign tips will be feasible and cost peanuts. You don’t have to be silent if you don’t have budgets for technicolor ads, or even you’re between two campaigns. Fill the dead time with mini-campaigns, so your products and services will not disappear completely in the media […]
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Many businesses fail because of the lack of value they give to their customers. I have wrote a quick handy guide on how to increase value to your website service / product, and build loyalty with existing customers and new ones. Adding value to your service allows you to raise the product price, so you […]